Brought to you by CHTA, TravPRO Mobile,
and Travel Relations

Launched in 2019, together with the CHTA,
TravPRO Mobile’s True Caribbean program has
1,250+ Advisors using the platform to train and
sell products to their clients.

Share your story with current Specialists and active True Caribbean sellers

The True Caribbean platform is powered by TravPRO Mobile, the only mobile first engagement platform that pivots from B2B training to B2C Marketing and Selling. Partnered with Travel Relations, to provide access to tens of thousands of audited high-end Advisors selling the Caribbean across the US and Canada.

To be successful with travel Advisors, you need to stand apart, engage and excite them enough to want to sell you to their clients. Our industry leading training speaks for itself, BUT within this mobile first platform, our Mobile Advertising Showcase is the unique B2C rich media unit that the advisor can easily share with their individual client bases to drive interest and bookings. Bridging the gap from training to selling, in one clean, consistent showcase.

With another 1,000+ plus Advisors set to engage with the platform, your brand will be exposed to over 660,000 consumers with over $1.3 Billion in purchase power in the Caribbean this year.

Consumers connect with their mobile device 83 times a day, time to get your branding there.

You can view the True Caribbean Specialist Program here:

The opportunities for including yourself are below…


For a premier platform to train and help agents generate demand for the entire region, the product needs to be center stage. Beyond advertising, this platform also allows any and all tourism boards, hoteliers, cruise, attractions and tour operators and transport partners to ENGAGE with these same agents to shine a bright light on their own story and product.

OPTION I: Mobile Marketing Showcase Ads

This opportunity is designed to be the perfect compliment to the training…. Much like the overall program suppliers need visibility and inclusion after the training is done but as the agents are selling and doing search queries into the directory to find products to recommend to their clients.

Initially all of the CHTA members will have a free listing of basic contact information. Everyone has the opportunity to subscribe to a SHOWCASE at a discount as well (courtesy of CHTA).

Here is an example of a Showcase...

Sales Companion Highlights:

Today’s content needs

Easily digested content for on–the-go or at home, and in today’s preferred media types.

Unique Content

Unique content to bring added perspective, hear from other experts with relevant tips, or entertain with mini games.

Downloaded to the Device

Forget the buffering and stuttered playback world of the Internet. Everything resides on the device for instant access, anytime, anywhere

Real-Time Directory & Booking Channel

LIVE directory of private sector partners for destinations featuring real-time two-way communication. For private sector partners, direct integration of booking engines and itinerary planners.

Adaptive Content

Supports meaningful, personalized content for the individual user, easily accessed within one tap at all times.

Creating Instant Experts

All selling content is aggregated in the toolbox for point of sale usage to help agents convert more frequently…no wifi, no Internet required.

The opportunity for you as a supplier or visitors bureau (cvb) is simple.

The Showcase and Directory is a searchable basic listing of all Caribbean destinations, accommodations, tours, activities and transport partners for agents to explore and discover options to match their client’s preferences.

Those suppliers who wish to shine a brighter spotlight on themselves by having a microsite to tell their story, host current videos and brochures and communicate and broadcast real-time offers and inspiration to agents worldwide, have the opportunity to be first of mind whenever The Caribbean is being booked and build direct relationships with producers worldwide.

OPTION I: Mobile Marketing Showcase Ads

A premium global listing within the searchable B2B directory and contextually placed within the Discover True Caribbean content. With interactive filters and map-based interface for sellers to find, discover and connect with The Caribbean Industry Partners.


  • Logo, Icon Images, Product/Destination overview (500 words), Key contact information, Google Map location
  • Upload up to 4 Video’s and 6 Brochures at a time - swap out anytime.
  • Links to Social Media, Review Sites, URL’s and Booking Engine
  • Trade promotion or offer (also featured in the search results)
  • Accessible Across Platform: Hot button from Home screen, Premium listing in Directory, and core resource within the Sales Toolbox
  • Password protected admin access for easy, and immediate content /collateral updates
  • Available via Web & all IOS and Android Devices globally
  • KPI Reporting -Total and Monthly: # Searches returned in results, total clicks, video views, brochure views/downloads, # favorite
  • Global Reach: Translated for ALL True Caribbean key markets: United States, and Mexico.


The big win is through a heavily discounted (thanks to CHTA) training module. We call them Mini or micro modules because they are laser focused and an extension of the training module’s content. Anyone can work with TravPRO to purchase customized training modules which will become part of the overall True Caribbean curriculum and cross marketed to all registered advisors and agents continuously.

The True Caribbean program is available on Web, iOS and Android around the globe.

Would you like to see a mini-training module? Watch the below video for an example...

Certified Training Highlights:

Instructional Design & Balance

Short-form, 30-second burst media, and a better balance of experiential media to anchor learning.

Dynamic Assessment

Learning made Fun! Move beyond numbing multiple choice, and benefit from additional content reinforcement beyond ‘correct/incorrect.’.

Shorter Chapters

Train in 15-minute intervals, and convert more registrants to graduates. Think Coursels, or course morsels.

Expedited Registration

Nothing kills the performance of a training strategy quicker than a lengthy registration and onboarding path. We get agents training within 1 minute.

Cross- Device Native Style

We produce three separate versions of the training. Apple devices, Android devices, and Web to maximize the training potential of each device.

Expand Your Audience

Playing into the current content and device preferences will allow you to maximize reach, registrations and conversion of motivated graduates.

The opportunity for YOU is to increase awareness and understanding of your product with these highly qualified and targeted True Caribbean Expert graduates, via your own training module to most effectively share your specific sales information.

OPTION 2: Mobile Training Module (Sales Engagement)

Your own training module includes:

  • Multiple image slideshows, web links, maps, sales tips, YouTube links, pdf’s and infographics
  • Included: post-produce two 45 second ‘auto-play’ video’s to link content like True Caribbean chapters, from existing commercial or promo reel
  • Full editorial services to match True Caribbean Program tone and style.
  • Content Management System to update images, links, and collateral throughout year.
  • Available from Web and all IOS & Android devices.
  • You own the database of agents that register and graduate, from your training courseware.
  • Password protected reporting dashboard for export anytime
  • Global Reach: Available for ALL True Caribbean global markets!

OPTION 3: Your own custom training and Sales Companion

Imagine everything in the True Caribbean program was built for you… the Design, Training, Fast Facts™, Sales Toolbox™, and Directory. Then take your multiple chapters of training and have it also exist within the True Caribbean curriculum – accessible to all True Caribbean Specialists.

In essence, a super-charged program that affords you a customized sales enablement and training platform localized for YOUR core markets and aligned with YOUR strategy, with the additional benefit of the training chapters visible within the True Caribbean platform and front and center with those Specialists.

Email for all inquiries.

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